# Customer Relationship Management (CRM)

[![Tab-Checksheet.png](https://hugeerp10.co.za/hsofmanual/uploads/images/gallery/2026-07/scaled-1680-/tab-checksheet.png)](https://hugeerp10.co.za/hsofmanual/uploads/images/gallery/2026-07/tab-checksheet.png)

The **Customer Relationship Management (CRM) Module** provides a central platform for managing **customer interactions**, **sales opportunities**, **support requests**, **communications**, and **follow-up activities** across the business. Fully integrated with the ERP system, the CRM links directly to customers, suppliers, jobs, inventory, and accounting records, ensuring all information is accessible from a single source.

The module captures and tracks every customer touchpoint, including **emails**, **calls**, **notes**, **support tickets**, **time logs**, **book-ins**, and **sales leads**, giving staff complete visibility into customer relationships and ongoing activities. Built-in **alerts**, **reminders**, and **checklists** help teams stay organised, meet deadlines, and maintain consistent service levels.

Integrated **lead management**, **time tracking**, **support logging**, and **marketing tools** allow businesses to manage the entire customer lifecycle from prospect to ongoing support. SMS and email mailing capabilities further enhance customer engagement, while detailed activity histories improve accountability and service delivery.

**Key Benefits**

\- **Centralised customer relationship management** across sales, support, and after-sales service.  
\- **Complete visibility of customer interactions**, communications, activities, and history.  
\- Improved lead management** and sales pipeline visibility to increase conversion rates.  
\- Automated alerts, reminders, and task management to **improve responsiveness and accountability**.  
\- **Integrated time tracking** and support logging for accurate billing and service management.  
\- **Structured workflows** and checklists to maintain consistency and quality control.  
\- Targeted SMS and email marketing using centrally managed contact databases.  
\- Enhanced customer satisfaction** and business growth through improved communication and service delivery.

[![Splash- Checklist.png](https://hugeerp10.co.za/hsofmanual/uploads/images/gallery/2026-07/scaled-1680-/splash-checklist.png)](https://hugeerp10.co.za/hsofmanual/uploads/images/gallery/2026-07/splash-checklist.png)

<span lang="EN-GB" style="font-size: 11.0pt;">Customer Relationship Module (CRM) Features</span>

<div align="center" id="bkmrk-interactions-feature"><table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid align-left" style="border-collapse: collapse; width: 942px; border-width: 1px; border-spacing: 0px;" width="641"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="width: 204.25px; border: 1px solid windowtext; background: rgb(112, 48, 160); padding: 0cm 5.4pt;" width="154"><span lang="EN-ZA" style="font-size: 9.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: white; mso-themecolor: background1;">Interactions</span>

<span lang="EN-ZA" style="font-size: 9.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: white; mso-themecolor: background1;">Features</span>

</td><td style="width: 283.422px; border-width: 1px; border-style: solid solid solid none; border-image: initial; background: rgb(112, 48, 160); padding: 0cm 5.4pt; border-color: windowtext windowtext windowtext initial;" width="233"><span lang="EN-ZA" style="font-size: 9.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: white; mso-themecolor: background1;">Description</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: solid solid solid none; border-image: initial; background: rgb(112, 48, 160); padding: 0cm 5.4pt; border-color: windowtext windowtext windowtext initial;" width="253"><span lang="EN-ZA" style="font-size: 9.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; color: white; mso-themecolor: background1;">Benefit</span>

</td></tr><tr style="mso-yfti-irow: 1;"><td style="width: 204.25px; border-width: 1px; border-style: none solid solid; border-image: initial; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext windowtext;" width="154">**<span lang="EN-GB">CRM Module</span>**

</td><td style="width: 283.422px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="233"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Control communications to all areas of your business from sales to support to after sales service</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="253"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Happy customers</span>

<span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Increased company customer base</span>

</td></tr><tr style="mso-yfti-irow: 2;"><td style="width: 204.25px; border-width: 1px; border-style: none solid solid; border-image: initial; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext windowtext;" width="154">**<span lang="EN-GB">Customer Activities</span>**

</td><td style="width: 283.422px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="233"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">View all information relating to a customer interaction via emails sent, memo notes, time logs, support logs, checklists, Bookins</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="253"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Easy tracking of customer and supplier communication.</span>

</td></tr><tr style="mso-yfti-irow: 3;"><td style="width: 204.25px; border-width: 1px; border-style: none solid solid; border-image: initial; padding: 0cm 5.4pt; border-color: initial windowtext windowtext windowtext;" valign="top" width="154">**<span lang="EN-GB">Alerts</span>**

</td><td style="width: 283.422px; border-width: 1px; border-style: none solid solid none; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" valign="top" width="233"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Creating of alerts against various documents, customers, suppliers, stock items and many more</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: none solid solid none; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" valign="top" width="253"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Instant notification for staff to be aware of notes against areas of concern</span>

</td></tr><tr style="mso-yfti-irow: 4;"><td style="width: 204.25px; border-width: 1px; border-style: none solid solid; border-image: initial; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext windowtext;" width="154">**<span lang="EN-GB">Reminders</span>**

</td><td style="width: 283.422px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="233"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Allows a user to capture a list of items which need to be completed</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="253"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">User can keep a list of items outstanding to complete and tick off completed items</span>

</td></tr><tr style="mso-yfti-irow: 5;"><td style="width: 204.25px; border-width: 1px; border-style: none solid solid; border-image: initial; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext windowtext;" width="154">**<span lang="EN-GB">Contact and Networking Setups</span>**

</td><td style="width: 283.422px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="233"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Create multiple lists of contacts and general database lists for marketing purposes.<span style="mso-spacerun: yes;"> </span>Once a customer purchases one can promote the contact to the customer list</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="253"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">One database controlling a list of general contacts and networking lists</span>

</td></tr><tr style="mso-yfti-irow: 6;"><td style="width: 204.25px; border-width: 1px; border-style: none solid solid; border-image: initial; padding: 0cm 5.4pt; border-color: initial windowtext windowtext windowtext;" valign="top" width="154">**<span lang="EN-GB">Bookins</span>**

</td><td style="width: 283.422px; border-width: 1px; border-style: none solid solid none; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" valign="top" width="233"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Keep track of client assets coming in and out of your office</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: none solid solid none; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" valign="top" width="253"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Customer stock control within your company</span>

</td></tr><tr style="mso-yfti-irow: 7;"><td style="width: 204.25px; border-width: 1px; border-style: none solid solid; border-image: initial; padding: 0cm 5.4pt; border-color: initial windowtext windowtext windowtext;" valign="top" width="154">**<span lang="EN-GB">Sales Leads</span>**

</td><td style="width: 283.422px; border-width: 1px; border-style: none solid solid none; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" valign="top" width="233"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Tracking of presales for sales representatives.</span>

<span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Check status of customer progress within the sales cycle</span>

<span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Check value of sales pipeline</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: none solid solid none; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" valign="top" width="253"><span lang="EN-US" style="font-size: 9.0pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-ansi-language: EN-US;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><span lang="EN-US" style="font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-ansi-language: EN-US;">Control of sales leads will equal to greater closure of sales for the business</span>

</td></tr><tr style="mso-yfti-irow: 8;"><td style="width: 204.25px; border-width: 1px; border-style: none solid solid; border-image: initial; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext windowtext;" width="154">**<span lang="EN-GB">Time Tracker Clocks</span>**

</td><td style="width: 283.422px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="233"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Clock into the system with clock in and out on App</span>

<span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Use Barcode scanning to clock onto jobs</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" valign="top" width="253"><span lang="EN-US" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext; mso-ansi-language: EN-US;">Speed up capturing of time via barcode and clock in</span>

<span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Promote clocks to time logs</span>

</td></tr><tr style="mso-yfti-irow: 9;"><td style="width: 204.25px; border-width: 1px; border-style: none solid solid; border-image: initial; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext windowtext;" width="154">**<span lang="EN-GB">Time Logging</span>**

</td><td style="width: 283.422px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="233"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Log Time at customers.<span style="mso-spacerun: yes;"> </span>Promote this to an invoice.<span style="mso-spacerun: yes;"> </span>Keep track of time at a client</span>

<span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Promote to a job cost</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="253"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Excellent for Consultants, Technicians, Field and Production staff, Accountants, developers and any company capturing time against clients</span>

</td></tr><tr style="mso-yfti-irow: 10;"><td style="width: 204.25px; border-width: 1px; border-style: none solid solid; border-image: initial; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext windowtext;" width="154">**<span lang="EN-GB">Support Logging</span>**

</td><td style="width: 283.422px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="233"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Log Support enquiries from customers.<span style="mso-spacerun: yes;"> </span>Allow automatic support logs via email from a client.</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="253"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Keep track of support calls from customers.<span style="mso-spacerun: yes;"> </span>Control issues and handle enquiries</span>

</td></tr><tr style="mso-yfti-irow: 11;"><td style="width: 204.25px; border-width: 1px; border-style: none solid solid; border-image: initial; padding: 0cm 5.4pt; border-color: initial windowtext windowtext windowtext;" valign="top" width="154">**<span lang="EN-GB">Checklists</span>**

</td><td style="width: 283.422px; border-width: 1px; border-style: none solid solid none; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" valign="top" width="233"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Create multiple checklists of procedures</span>

<span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> </span>

<span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Add photos and indicate whether tasks are complete</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: none solid solid none; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" valign="top" width="253"><span lang="EN-US" style="font-size: 9.0pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-ansi-language: EN-US;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><span lang="EN-US" style="font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-ansi-language: EN-US;">Control of workflow for tasks to be completed by staff member</span>

<span lang="EN-US" style="font-size: 9.0pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-ansi-language: EN-US;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><span lang="EN-US" style="font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-ansi-language: EN-US;">Prechecks to a job</span>

<span lang="EN-US" style="font-size: 9.0pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-ansi-language: EN-US;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><span lang="EN-US" style="font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-ansi-language: EN-US;">On the job process checks</span>

</td></tr><tr style="mso-yfti-irow: 12;"><td style="width: 204.25px; border-width: 1px; border-style: none solid solid; border-image: initial; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext windowtext;" width="154">**<span lang="EN-GB">SMS Mailing List</span>**

</td><td style="width: 283.422px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="233"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">This gives the ability to create SMS mailing groups from information within the application.</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="253"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">SMSs can conveniently be sent to SMS mailing groups directly from within the application.</span>

</td></tr><tr style="mso-yfti-irow: 13; mso-yfti-lastrow: yes;"><td style="width: 204.25px; border-width: 1px; border-style: none solid solid; border-image: initial; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext windowtext;" width="154">**<span lang="EN-GB">Email Mailing List</span>**

</td><td style="width: 283.422px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="233"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">This gives the ability to create mailing groups from information within the application.</span>

<span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Email lists can be exported to Mail Chimp</span>

</td><td style="width: 303.328px; border-width: 1px; border-style: none solid solid none; background: white; padding: 0cm 5.4pt; border-color: initial windowtext windowtext initial;" width="253"><span lang="EN-GB" style="font-size: 9.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-color-alt: windowtext;">Emails can conveniently be sent to mailing groups directly from within the application or from an external program called Mail Chimp</span>

</td></tr></tbody></table>

</div><span lang="EN-ZA" style="font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-ansi-language: EN-ZA; mso-fareast-language: EN-US;"></span>